Xachoh

Strategy, naming, brand identity and packaging for a premium, non-alcoholic range of distilled spirits.

This purposeful range of spirits crafted from Silk Road herbs and spices inspired by centuries old Persian herbalism required a luxurious and exotic new identity equal to its illustrious roots…

Our brand concept of ‘The Enlightened Spirit’ captured both its progressive, scholarly heritage and the more subtle, sensory uplift the spirits offer. This was expressed through the calligraphic brand mark of the mythical Simurgh -a beautiful bird reputed to spend its entire existence in flight, a sighting of which was said to bring good fortune to those who experienced it.

  • Client - Xachoh
  • What we did - Strategy, Brand Creation, Brand Identity, Packaging, Tone of voice
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