Strategy, branding, tone of voice and visual assets for True You, an online wellbeing programme from life coach Kelly Brearley.
Built around the central positioning of ‘Innermost you’ we created an identity and visual language which captures this inner journey of revelation and transformation.
The new brand mark features the T and Y letterforms composed to create a symbolic, angelic figure, intended to symbolise a client ‘finding her wings’ and revealing a new level of purpose and joy in life. The triangular form created in the mark is representative of Kelly’s holistic approach – guiding mind, body and spirit to discover and reveal the ‘True You’.
The triangle has become a key component of the supporting visual language and identity, informing the graphic style we have created to support the brands message across printed collateral and digital communications.
- Client - Kelly Brearley
- What we did - Strategy, branding, tone of voice, visual assets