Identity, communications and stationery for personal trainer Toni Weir, AKA Staff T from her role as a physical training instructor in the Royal Air Force.
Inspired by this background and experience and her unique teaching techniques, the identity is brought to life through use of the obligatory, no-nonsense short hand language of the military.
We created a unique communication system incorporating practical acronyms for her training methods and techniques together with more playful ones to express Toni’s personality and philosophy (and love of social media abbreviations!) This defined a distinctive tone of voice for all her communications, one that reinforces her expertise and knowledge in fitness, rehab and nutrition but also captures the inspiring and fun experience training with Staff T will be.
The visual aesthetic is also rooted in her RAF background, utilizing the distinctive red, white and blue colour palette and target motif as a vehicle throughout.
- Client - Toni Weir
- Job - staff t
- What we did - Brand creation, identity, stationery, communications.