Brand identity and packaging for Riise, a range of all natural, fruit, oat and almond miilk breakfast drinks nutritionally balanced to uplift both body and mind at the start of each day.
The ID is closely connected to the new positioning we developed “Blue Sky Mornings” which seeks to capture not just the functional benefits of a healthy start but also the brand’s higher purpose of promoting a positive mindset in the morning.
Waking up to a sunny, blue sky day creates a real feel-good factor and the identity sets out to reflect and leverage this. Riise promises the same emotional lift whatever the weather, encouraging a happier and purposeful start to each day, particularly for those of us who struggle in the mornings.
The new labels utilise this sky blue canvas to reflect the above and each variant carries a unique cloud illustration: a bird, a balloon and a kite, chosen to evoke the uplifting feeling of the recipes.
The Riise word mark with its double ii spelling, utilises two reflected ii’s to represent two people ‘uplifted’ by the experience, reinforcing the emotional and physical benefits of the product. It also reflect a core value of the brand, that ‘We Riise by helping others’.
- Client - Riise
- What we did - STRATEGY, BRAND IDENTITY, PACKAGING