Strategy, branding, packaging, website, tone of voice and communications for Purearth Cleanse Ltd.
The identity took their existing bottle tags and sought to elevate them from a functional packaging feature to a core brand asset. The tag became the vehicle to deliver the creative hook- the range as a ‘gift from the earth’.
Through new emotional brand copy, the tag and its loving messages to recipients forms the central branding concept- speaking to the customer on shelf and engaging cleanse clients during their personal programmes. It became the canvas for communications, promotions and education on benefits. Limited editions for events and partners play with the visual language of the tag, becoming a ‘designer label’ for London Fashion Week shows or a ‘VIP badge’ for festival partnerships.
The whole concept was designed to cause maximum disruption and engagement. Driving affinity and advocacy with loyalists and also introducing the brand concept to the uninitiated. The redesign has helped secure wider distribution and investment and has given the business a new voice in the market place.
- Client - Purearth
- What we did - Strategy, brand identity, packaging, tone of voice, communications, website design
- Award - Silver Pentaward