Identity, stationery and promotional material for driving instructor Nigel Bowen, who’s unique selling point is his reassuring, calming approach, helping to put nervous learners at ease with his disarmingly friendly banter.
The identity uses the ‘nb’ acronym to frame all of Nigel’s genuine one-liners and words of wisdom together with a visual style rooted in the language of motorway and road signage. This reflects its informative message and positions his service as ‘the route’ to passing your test.
The ‘My Way’ Code leaflet is his own guide to the rules of the road as well as being a more universal expression of his positioning and offer-his personal approach to learning to drive.
- Client - Nigel Bowen
- Job - nb
- What we did - Brand creation, naming, identity, stationery, Promotional Material
- Award - Silver Hiiibrand