Positioning, identity, packaging and website design for luxury fashion brand Lola Tara, the debut collection featuring jumpsuits and playsuits exclusively.
The brand idea centres around the insight that wearing a jumpsuit is a bold and liberating choice: A single piece that the wearer can style in her own way offers the freedom to just dress and seize the moment. This chic, low maintenance outfit is perfect for travelling, working or partying, defining it as the choice for women who are confident, empowered and constantly on the move in life.
The resulting identity’s typography features a figure/ silhouette in the form of the three ‘A’s in the logo. The figures reflect the silhouette the pieces create and the three strong women behind the brand: The founder, her mother (Lola) and sister. As the ‘A’ figures roll out across the identity it symbolises the tribe of Lola Tara stretching out across the globe.
The founder is a fashion model based in the USA and Europe with roots in Nigeria, living a life that embraces citizenship of the world. This informs the tone and feel of the whole identity with website brand imagery shot by Ruth Rose reflecting the eclectic inspiration behind the pieces and the rich diversity of locations and settings that the collection will feel at home in.
- Client - Lola Tara
- What we did - Brand Identity, Packaging, stationery, Tone of Voice, Brand imagery