Strategy and identity for Lananh Le, a high-end eyelash extension artist.
The new design concept was based on two dimensions: the fact that eyes are central to how we express ourselves and the artistry of Lananh’s approach: Lash looks are bespoke, created to suit the individual. This attention to detail results in lashes that feel like a natural extension of the self and become the ultimate vehicle for self expression. This informed the bespoke logotype with letterforms inspired by the thicks, thins and curves of lashes, and the signature mark, an eyelash arc composed of Ls from the logotype.
To build the concept of individuality, in addition to this core brand mark, we also created a set of supplimentary icons which mirror the core mark but seek to express a spectrum of different looks and moods that Lananh’s lashes allow the individual to express.
Working with fashion photographer Maxim Burlakoff we created a set of brand imagery to compliment the above.
- Client - Lananh Le
- What we did - Strategy, brand identity, logo, website design, art direction, visual language, tone of voice