Joyce Division

Brand identity and printed material for Joyce Division, a collective of commercial film artists led by Dan Joyce.

As an ex-member of the Dirty Sanchez crew and a specialist in light painting, time lapse and aerial video, Joyce’s commissions and collaborations are focused on the worlds of street culture, fashion and media. A recent piece involved promotional videos and events coverage for the House of Van’s initiative.

Our brief was therefore to deliver an identity and communications vehicle that reflected his ‘life hack’ approach and his eclectic and playful aesthetic.

The logo itself is built out of the stop, play, pause and record buttons of the camera and this mark, like his camera, become the vehicle for different expressions and styles, constantly changing form and content across it’s applications and being rearranged and re-imagined in different playful ways.

The invoice is executed and styled in the form of a penalty notice. His business cards have 52 iterations and are produced in the form of a pack of playing cards which include original illustrations by Pete Fowler and Jimi Mackay. A set designed to be coveted and collected by followers.

  • Client - Dan Joyce
  • Job - Joyce Division
  • What we did - Brand Identity, Stationery, Promotional Material, Packaging
JD_Social_media_posts_camera
JD_tuck_box3
JD_card_backs
JD_card_back_close_up
JD_cards_5
JD_all_suits
JD_cards_2
JD_cards_4
JD_cards_3
JD_cards_1
JD_the_joyceys
JD_invoice_1
JD_invoice_2
JD_Tee_packaging_screen6
JD_Tee_packaging_manual
JD_Tee_packaging_manual_back
JD_t-shirts_DW
JD_t-shirts5
JD_t-shirts1
JD_t-shirts6
JD_t-shirts2
JD_Pin_badges3
JD_Social_media_posts_brekie