Identity, stationery and promotional material for Joyce Division, a collective of commercial film artists led by film maker Dan Joyce.
As an ex-member of the Dirty Sanchez crew and a specialist in light painting, time lapse and aerial video, Joyce’s commissions and collaborations are focused on the worlds of street culture, fashion and media. A recent piece involved promotional videos and events coverage for the House of Van’s initiative.
Our brief was therefore to deliver an identity and communications vehicle that reflected his ‘life hack’ approach and his eclectic and playful aesthetic.
The logo itself is built out of the stop, play, pause and record buttons of the camera and this mark, like his camera, become the vehicle for different expressions and styles, constantly changing form and content across it’s applications and being rearranged and re-imagined in different playful ways.
The business stationery continues this irreverent and off-beat theme. The invoice is executed and styled in the form of a penalty notice and his business cards have 52 iterations and are produced in the form of a pack of playing cards for him to carry and play, handing them out along the way. Including original illustrations by Pete Fowler and Jimi Mackay, the set are designed to be coveted and collected by followers.
We also collaborated on a set of t-shirt designs for the brand and designed the accompanying packaging themed around an old-school TV format.
- Client - Dan Joyce
- Job - Joyce Division
- What we did - Brand Identity, Stationery, Promotional Material, Packaging