D&AD NEW BLOOD 2016
Campaign idea, identity and collateral for the 2016 D&Ad New Blood festival, ceremony and academy.
The identity was built around the concept and end line ’It all starts with a pencil’ reflecting the idea that just as every great creative piece begins with putting pencil to paper, so a creative career is launched by winning a D&Ad pencil.
A series of window graphics led visitors around the building, each one featuring giant pencil-drawn posters reflecting different aspects of the creative process from initial idea through to craft & execution. Some captured core skills, others, attributes required to succeed.
Many of the illustrations were created by students including Sandra Gajdosova, Rose Wilkinson, Sophie Tobin, Moriam Orekan, Prerana Kirat Rai and Zuzanna El Tanbouli.
The overall aesthetic was deliberately raw – posters applied with yellow sticky tape, giant post it note signage and raw, graphite textures on floor vinyl.The centre piece was a giant D&Ad pencil montage constructed from 1,347 hand drawn post it notes, demonstrating a myriad of workings and imaginings intended to reflect the diversity of skill and the level of effort that must go into winning this coveted prize.
- Client - D&AD
- Job - D&AD NEW BLOOD 2016
- What we did - Environmental, Experiential, Printed & Promotional Material